DR. POSITIVITY
Dr. Marco Iera is a plastic surgeon in Milan Italy. At his clinic, Istituto Clinica Brera, the doctor sees patients who are looking for change. In a fashion-centered city like Milan, the obsession with image is real and many doctors are ready to give patients whatever they want. Aside from being one of the top plastic surgeons in the country, Dr. Marco Iera is focused on a healthy body image and giving patients what they need to leave feeling beautiful on the inside and out.
PLATFORM:
Streaming & YouTube
FORMAT:
Semi- unscripted reality series
SERIES LENGTH:
6 episodes/ season
AVAILABILITY:
Co-Production, Distribution, Buys, Sponsorship
EPISODE LENGTH:
40"
DEMOGRAPHIC:
Adult, Young Adult,
GENRE/S:
Reality, medical, body positivity
ASPECT RATIO:
16:9 YouTube/Television & 9:16 social media
DESCRIPTION
One of the most important procedures that gave birth to modern plastic surgery was born in Italy in the 1500's by Doctor Gaspare Tagliacozzi, known in the medical field as the "Tagliacozzi Flap", so it's no surprise that Italy still has an intimate relationship with plastic surgery and cosmetic procedures.
Today in the image-obsessed fashion capital of Milan, Italy, Dr. Marco Iera is the Plastic Surgeon in which the countries most recognizable faces put their trust. From his small medical center, Istituto Clinica Brera, Dr. Marco sees some of fashion and television's biggest personalities, as well as real people from all walks of life seeking the doctor's international expertise.
The Doctor's commitment to natural-looking results has quickly gained him and the Clinica Brera notoriety in an industry where many medical professionals are more focused on sales rather than the well-being of the patient.
Life-changing procedures that may seem standard to some, give hope and a second chance to many others, and with a patient and gentle provider like Dr. Marco, the results are truly extraordinary.
THEMES
TRANSFORMATION
With the right support, physical transformations can usher in personal ones. Patients who may have given up or who have been living with discomfort or physical pain see the light with cosmetic procedures that may seem standard for some but are life-changing for others.
AWARENESS
Providing clarity on important topics and raising awareness helps to destigmatize plastic surgery and promote healthy body positivity. By experiencing cases that involve real people with compelling stories, viewers are able to relate and connect to the subjects naturally.
BODY POSITIVITY
Breaking stereotypes is important but getting the facts right is crucial. Conversations around Plastic Surgery are opening up but there's a lot of mis-information out there. Dr. Marco Iera makes it a priority to not only perform procedures but to also educate patients and provide useful information to viewers curious about plastic surgery.
FORMAT
a brief illustration of a standard 40 minute episode, divided in 3 acts
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MAIN CHARACTER
Dr. Marco Iera is respected among his peers for his expertise in the field of plastic surgery but he's also capturing the attention of some of Italy's most notorious names including Marie Claire, Vanity Fair Italia, Corriere Milano, and La Iene. Now the doting Doctor is opening up his studio to offer a glance into what really goes on down the red stairs and through the glass door of the Istituto Clinica Brera in Milan, Italy.
PROFESSIONAL BIOGRAPHY
Dr. Marco Iera is a resident plastic surgeon at the Breast Surgery and Senology Unit at the IRCCS San Raffaele Hospital in Milan and the founder of the Istituto Clinica Brera. He graduated in Medicine and Surgery at the University of Perugia where he specialized in Plastic and Reconstructive Surgery. Dr. Iera collaborated with the Division of Plastic and Reconstructive Surgery at the European Institute of Oncology in Milan, where he received University funding for the development of the Clinical and Surgical Research Project “Use of biological materials in post-mastectomy breast reconstruction” and for the development of the Clinical and Surgical Research Project “Randomised trial comparing Veritas ™, Protexa ™ and muscular pocket in immediate breast reconstruction with definitive implant after mastectomy for breast cancer” at the Department of Medical Oncology and the Division of Plastic and Reconstructive Surgery. He gained extensive experience in the field of breast reconstructive and oncoplastic surgery, of which he was a referent at the same IRCCS Ospedale San Raffaele - Breast Unit, directed by Dr. Oreste Gentilini. Throughout his career he has performed over 2000 operations as an assistant and first operator. This case history covers all areas of specialist pathology, with particular attention to destructive and reconstructive breast surgery with autologous tissues and prosthetic devices, aesthetic breast surgery (breast augmentation, breast reduction, mastopexy), aesthetic surgery of the face and body (blepharoplasty, breast augmentation, liposuction and liposculpture, lipofilling to fill hollow and post-scar areas), skin oncology surgery, melanoma surgery and new related diagnostic methods (sentinel lymph node), reconstructive surgery of the thoracic and abdominal wall, surgery for upper and lower limb trauma, aesthetic medicine (Fillers, botulinum toxin, biorevitalisers, mesotherapy).
SUPPORTING CHARACTERS
Supporting characters are to be decided in tandem with the Producers according to affiliations and strategic partnerships that increase the show's visibility. Expanding the narratives to include a secondary focus on supporting characters including office staff, or regular attending medical technicians creates opportunities to reach wider viewership.
Cameos by special guests, like influencers, models, comedians, and other friends of the clinic are sometimes featured in addition to regular patients with compelling cases.
OFFICE STAFF
Supporting Characters
MEDICAL TECHNICIANS
Supporting Characters
MODELS
Cameos
INFLUENCERS
Cameos
SALES & DISTRIBUTION
OBJECTIVE
The primary objective of Dr. Positivity is to bring awareness to issues and answer questions surrounding plastic surgery and other cosmetic procedures, and to promote healthy body positivity utilizing "The Netflix Effect."
APPROACH
Cases that touch the heart and spark curiosity drive viewers to connect on a personal level, thereby raising awareness and affecting choices.
"The Netflix Effect" is the name given to the phenomenon of how Netflix (and now other streaming services like Prime] are shaping trends. The effect has also been often cited in the medical field as data shows the demand for direct doctor to patient contact, compared to the institutional systems patients must first bypass.
The valuable expertise and real doctor patient interaction viewers experience on a medical reality series is unique. The effect has enriched both the doctor and patient experience by providing direct access to resources to the people looking for them, and by spreading awareness about widely and lesser known procedures and diagnosis.
CASE STUDIES
Early Adopters Are Winning Big.
Medical professionals with a creative approach are enjoying wild success with their own reality shows that position them as leaders of their industry, resulting in explosive business growth, solid qualifications in their respective fields, and a wide platform dedicated to helping people.
Around the world, The "Netflix Effect" has only increased the demand for medical and cosmetic reality programs. Beauty professionals, specialists, nurses, and doctors have become household names to tens of millions of viewers, and among them a specific demand for licensed and vetted doctors.
On U.S. networks, some of the winners have been Dr.Younan Nowzaradan, a General Surgeon specializing in obese patients and the doctor duo, board-certified plastic surgeons, Dr. Paul Nassif and Dr. Terry Dubrow specializing in reconstructive and cosmetic surgery .
Having seen the opportunity early, they've now built empires, created multiple media franchises, and cemented their status as experts who provide clarity on important topics.
FUNDING & DISTRIBUTION
OPEN TO SPONSORSHIPS
Low Level | Short Term
- Airlines and transportation
- Hotel and accommodation
High Level | Long Term
- Biomedical products and equipment providers
- Commercial food & beverage brands like Pellegrino, Illy Caffe, etc
- Chemical and producers of commercial cleaning products from companies like Johnson & Johnson
Executive Producers
It's recommended that interested Executive Producers that want to financial contribute should also have some experience with the field or have affiliations to various entities in production or media distribution.
OPEN TO NETWORK BUYS & DISTRIBUTION
Streaming
Like other shows of it's kind, Dr. Positivity is an ideal fit for international streaming networks like Amazon Prime, Netflix, and Hayu. The show is open for Co-production and/or Distribution. Open to buys of pilot package or the finished series.
Franchising Opportunity
The option for spin-offs franchises and the development of indiviual storylines is heavily dependent on the writing and casting, a worthy investment that assures the series continues to engage audiences through time, thereby increasing the potential for longevity and higher revenue.
PRODUCTION COSTS & SCHEDULE
BUDGET TOP SHEET
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PRODUCTION SCHEDULE
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PRODUCTION
CONTACT
